What was the challenge Searchland faced?
Gabrielle learned about EZOO and our offering and introduced the electric car salary sacrifice scheme to her team. While Gabrielle was efficient and proactive, employee engagement proved more complex.
Henry, a senior employee with a growing family, initially wanted a large vehicle but experienced a common pattern of indecision, switching priorities multiple times:
- Started with a functional focus- size and space for a growing family.
- Shifted to luxury- looking for premium style and branding.
- Returned to budget concerns- looking for affordability amidst personal changes.
On top of this, the first quote was too expensive under the original funder’s terms, requiring a switch to a new credit partner.
How did EZOO support them?
As explained by Hiten Patel, EZOO’s Salary Sacrifice Lead, “We work hard to meet every customer’s needs. Our commitment to exceptional customer service, along with our agility enabled us to source a new funder that could meet Henry’s adjusted budget.”
Hiten engaged in consultative conversations, helping Henry reflect on long-term lifestyle needs, including the unknowns of future family growth. Based on these conversations, the decision was made by Henry to opt for an Audie e-tron.
EZOO worked to find an Audi e-tron Quattro Black Edition that met budget expectations was located and secured within days of a final decision.
Throughout the process, EZOO provided clear communication and ensured the salary sacrifice scheme was accessible to other employees post-launch.
What was the outcome?
Henry confirmed his car two days before the company electric car salary sacrifice scheme launch and he is now positioned as an internal champion, promoting EZOO’s service to colleagues.
As Hiten explained, “Henry’s outcome wouldn’t have been possible with a purely digital platform.”
The company now has multiple employees in discussion with EZOO to find them their dream new or used EV, and best of all, they can all take advantage of the benefits of the salary sacrifice scheme.
Gabrielle has since provided an email list to support marketing, enabling EZOO to launch a targeted nurturing campaign to help more members of the team access the incredible company benefit offered via the electric car salary sacrifice scheme.
What after-sales support was provided?
Henry received a welcome pack, which included car mats and a digital car guide – a great extra that Henry was very happy to receive!
EZOO has since completed a launch event to the wider Searchland team to showcase how the scheme works, along with the benefits Searchland employees can now access via their salary sacrifice scheme.
Gabrielle remains engaged as the internal point of contact and receives regular campaign updates from Hiten.
This story showcases the importance of emotional journey mapping, and how EZOO’s personalised, human-led process succeeds where off-the-shelf solutions may fail.
“This was a case of right place, right time. Gabrielle was in the market to look for an offering that allowed ease of use for the employee, minimal admin for HR and risk protection. But importantly adding a strong benefit that showed their team they are going beyond tick box benefits.”
Hiten Patel, EZOO Salary Sacrifice Expert
What could salary sacrifice do for your team?
You may be a company of one or one hundred – EZOO always makes it simple to offer new and used electric cars as a powerful employee benefit, with zero cost to your business.
Download our explainer to find out exactly how it works.
They’ve been a great company to work with, offering transparency and ease on both the employer and employee side.